Catalogs are still a very important marketing tool. According to the Data & Marketing Association, retailers spend around $9 billion every year on catalog marketing and some 100.7 million consumers made catalog purchases last year. Additionally, almost 40% of apparel shoppers—and more than a third of electronics and office supplies consumers—first learn about products through direct mail. In this course, discover the advantages of paper promotion and learn how to design an effective catalog. John McWade demonstrates catalog design and shares real-world examples.
Creating a modern catalog design
Getting started with catalog design
Paper catalog strengths and limitations
Planning out design
Catalog format options
Catalog paper choices
Catalog photography and typography
Catalogs: Ikea, Duluth, Prana, Green Acres, and Big Sur
Skill Level Beginner
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